Luxury fashion house
The Impossible Tiara was one of the nine-piece Collezione Genesi (Genesis Collection), designed personally by founders Domenico Dolce and Stefano Gabbana as a part-
“The Impossible Tiara stems from the idea that the only limitation in digital design is one’s imagination. This was hugely inspiring to the designers, who set out to create a tiara that could only ever exist in their imaginations,” according to the
The ornate headwear features a central 16-karat digital red beryl of rectangular cushion shape, with two 9.2-carat lateral red beryls. The entire crown incorporates 60 red beryls, 713 Paraiba neon turquoise tourmalines, and 50 “extraterrestrial” diamonds, as well as 24-karat white and yellow gold in the base.
The buyer of this pretty virtual diadem gained a 4K-rendered animation and stills, the original hand-drawn sketch, and a custom recreation in one open metaverse of their choice. Also included were exclusive perks like one-year access to Dolce & Gabbana Alta Moda and other fashion couture events, as well as a private tour of the D&G Milan atelier.
The highest bid was for 99.9 Ethereum (ETH), a
Pranksy also bought three other pieces from the Genesis Collection: a virtual-only Golden Impossible jacket for 99.99 ETH, and the silver and gold versions of The Dress from a Dream, which were rendered in both digital and physical form, for 188.1 ETH and 225.5 ETH, respectively.
Another buyer, “Seedphrase” (aka Australian investor Danny Maegaard), snagged the collection’s digital and physical Lion Crown for 292.82 ETH, writing in an email that “being the first NFT collection by any major fashion house, [this purchase] made a lot of sense from an investment perspective, as I anticipate these pieces to appreciate in value.”
The Genesis items also included a physical and digital iteration of a Glass Suit and two other virtual jackets. The piece that earned the most at auction, however, was the digital and physical Doge Crown, which went for 423.5 ETH, or $1.25 million, to Red DAO, a decentralized autonomous organization whose goal is to invest in digital fashion.
The collection commanded such high prices because of “of provenance; rarity — there were only nine, sold at once; craftsmanship; and utility — people can use them in the