Let’s welcome to the “small fintech with big ambitions” club. Their primary goal is to provide a suite of financial services including unlimited advice from CFPs (Certified Financial Planners) and income tax preparation, all for a flat $79 a month. However, some of their perks including model portfolios and a 6% APY savings account are available at no monthly fee as a sort of teaser:
6% APY is a nice number, and this is the first savings account I’ve seen reach it (other than some rewards checking accounts that require a bunch of debit card transactions, hat tip to ), but it comes with some concerns. They are a relatively new startup that recently pivoted from crypto and stock trading. The terms stipulate that you can only initiate fund transfers from within the app, and it must be to/from a linked bank account that they approve. (They do not provide a routing number or account number.) It’s a savings account, so the interest rate can change at any time. 6% APY is high enough over the current funds rate that it essentially a “bonus” in that they are losing money, so taken altogether it is a big question as to how long the rate will last. Cash deposits are held with Georgia Banking Company, Member FDIC.
On the positive side, I did notice that the founder was previously Head of Product at Marcus by Goldman Sachs, and I liked the user interface over at Marcus. They must also have some good relationships with folks within the Apple App Store, as they have earned “App of the Day”, “Best Apps for Investing”, and “Essential Finance Apps” honors despite a very short track record.
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