Brand Like a Boss: Your Guide to Owning Your Brand Identity


Your brand is your bread and butter. It’s the first impression you make, the voice you use to connect, and the image that sticks in people’s minds. But with so many touchpoints—from social media to marketing materials to your website—keeping your brand consistent can feel like wrangling cats.

That’s where brand guidelines come in. These handy documents are your secret weapon for ensuring brand consistency across the board. They’ll help you:

  • Maintain a cohesive visual identity: From your logo and colors to your typography and imagery, brand guidelines ensure everything looks and feels like it belongs together.
  • Communicate your brand voice: Whether it’s playful and friendly or professional and authoritative, your brand guidelines will help you define the tone and personality you want to project in all your communications.
  • Empower your team: With clear guidelines in place, anyone on your team can create content that’s on-brand, even if they’re not a design pro.

But crafting brand guidelines from scratch can be daunting. That’s where this killer brand guidelines template from Adobe Stock contributor GraphicArtist comes in.

Please note that this template requires Adobe InDesign. You can get the latest version from the Adobe Creative Cloud website—take a look here.

Download an Eye-Catching Brand Guidelines Template for Adobe InDesign
Download an Eye-Catching Brand Guidelines Template for Adobe InDesign

This bad boy is:

  • Fully customizable: Edit the text, swap the images, and make it your own.
  • Packed with 24 editable pages: That’s plenty of space to cover everything from your brand story and mission statement to your logo usage and brand voice.
  • Sized for screen presentations: Perfect for sharing your brand guidelines with your team or clients.

So ditch the design headaches and download this template today. With a little effort, you’ll be brand-spankin’ new (and consistent) in no time!

P.S. Don’t forget to check out the other cool templates by GraphicArtist on Adobe Stock. They have something for every creative need.


Feel free to find other trending graphic design and branding templates on WE AND THE COLOR.

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