Eiuchre (/yʊˈkrɛ/), an independent watch brand, seeks to provide fashionable and high-quality timepieces to younger Asian shoppers. The company encourages its consumers to embrace their authentic selves through these watches, while also creating a unique packaging design that will be introduced at the end of 2022. Studio Fagerström has been tasked with developing this new identity for Eiuchre’s first watch collection.

All images © by Fagerström. You can find more trending projects from around the globe in the Branding and Graphic Design sections on WE AND THE COLOR.

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