Emm Rebranding by How & How

Rebranding by How & How for Emm, a healthcare and femtech revolutionizer.

Emm is a healthcare and femtech company that creates innovative products to help women manage their menstrual health. How & How partnered with Emm to create a world-first smart cup, which uses wearable tech and accurate, personalized data to give women valuable awareness of their menstrual health. This partnership has shifted the dynamic of health management, putting control into the hands of individuals who understand their bodies.

By working closely with Emm, they were able to take a monthly inconvenience and turn it into a positive health experience. To help encourage open communication between patients and doctors, data was used in order to create more effective care plans and better health outcomes – particularly when focusing on periods.

Below you can see a few images of the project. For more, please visit the website of How & How.