In a transformative design project, Thirdway Interiors has reimagined Fenwick’s workspace following the closure of their historic flagship store on Bond Street, a landmark for 133 years. This new office at 103 Wigmore St is designed to serve as a ‘home away from home’ for Fenwick employees, facilitating a seamless transition from their long-standing location.
Creating a Bespoke User Experience
Fenwick is renowned for its commitment to providing a tailored and seamless user experience for clients. Thirdway has mirrored this ethos within the new office, creating varied working environments that cater to diverse working styles and neurodiversity needs. Key features include two break-out spaces adjacent to the main desk area, high desks, and booth seating, each thoughtfully designed to accommodate different preferences.
Paying Tribute to Legacy
Recognising the significant role the original Bond Street location played in Fenwick’s identity, the design firm has crafted a scheme that honours this legacy while establishing a modern and dynamic workspace. The design integrates historical elements ensuring employees remain connected to the brand’s rich heritage. Notably, bar stools and banquette seating from the Bond Street location have been repurposed for the welcome area, creating an immediate sense of familiarity. A gallery wall featuring vintage photographs of the Bond Street building further enriches the workspace, engaging both employees and visitors.
A Nod to Fenwick’s Brand
Throughout the space, Fenwick’s iconic brand green is prominently displayed, particularly in areas adorned with rich jewel-green tiles, seen at the arrival bar. To complement this, Thirdway incorporated warm opulent colours such as ruby red and jet black. The thoughtful use of velvets, faux leathers, and ceramics adds depth, resulting in an elevated and cohesive design.
Design:
Lead Designer: Caroline Watson
Project Director: Abi Munslow
Commercials: Tom Gale
Photography:
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