Ferrari Luce by Jony Ive

Ferrari has revealed Luce — its first electric vehicle and, perhaps more radically, its first five-seater. The collaboration with Jony Ive’s agency LoveFrom marks a significant departure from decades of brand tradition, yet the numbers remain unmistakably Ferrari: four electric motors, 1,050 horsepower, 0–100 km/h in 2.5 seconds.

Ferrari Luce by Jony Ive

The design language walks a careful line between evolution and revolution. Luce translates to “light” in Italian — an apt name for a machine promising 530 km of range while carrying the weight of Maranello’s legacy into unfamiliar territory.

Ferrari Luce by Jony Ive
Ferrari Luce by Jony Ive

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