Brands have very peculiar ways of promoting their products, for instance, years back Burger King ran a promotion asking people to unfriend 10 Facebook friends for a free Woopper. Now, HMD is taking a different but weird route with the head-turning accessories to celebrate the sales kick-off of its first smartphone, the HMD Pulse Pro.

Introducing the HMD’s Phonecore range, which is a destined conversation starter no matter the gathering you are heading into. This range of smartphone-inspired accessories includes a pair of Pulse Pro-inspired sunglasses that look like an impressive pair of smart glasses, a smartphone backpack, and a belt that’s made to hold your phone like a policeman’s walkie-talkie in the belt.

Designer: HMD

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

The striking smart glasses and other accessories in glacier green color are made by HMD in partnership with fashion designer Sinead Gorey. Made during the London Fashion Week, the eyewear is a little like a functional pair of smart glasses we have seen over the years; it’s a statement-making device with elongated rectangular black lenses and an oversized frame that mimics the screen of the new phone.

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

Besides the glasses, the Phonecore range in itself is intended to accentuate the HMD Pulse Pro unlike anything gimmicky seen before. The range of accessories has the industry talking about its oversized design and bold outlook, which ‘won’t make you smart but would definitely make the HMD smartphone, smarter.’

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

Along with the oversized glasses, as mentioned above, the Phonecore range includes a mobile backpack. This is a 3D-printed backpack which is big enough to only carry a smartphone. It is complemented by a toolkit-style belt with a pouch, designed again to carry nothing but your phone. Interestingly, none of these accessories are usable in real-life scenarios, it’s only to satiate your style quotient.

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD Pulse Pro is a discussion-worthy debut smartphone under their own brand. It comes with interesting new features, which are unique to the sub $200 range, like affordable spare parts for at-home reparability, over three years of updates, and fast storage. But the aspect that kills it really is its 50-megapixel front camera with gesture-activated selfie features. The phone bleeds tech and its supporting accessories catapult that richness to new style heights. The complementing Phonecore collection will be available in limited quantities for style seekers.

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone

The post HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone first appeared on Yanko Design.

©

Related Posts

Adam Cornish and Cantarutti collaborationAdam Cornish and Cantarutti collaboration
An elegant, simple family affair – Maki...
Adam Cornish’s skills are multifaceted. Working from his independent design...
Read more
HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phoneHMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone
IKEA’s Bestselling Sleeper Sectional Gets A Modern...
IKEA has always been a faithful go-to when it comes...
Read more
HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phoneHMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone
Two Homes, One Shell: Inside Japan’s Most...
Nestled in the mountains of Nozawaonsen, Nagano, a young company...
Read more
HMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phoneHMD complements its smartphone with phone-shaped sunglasses, backpack and belt for phone
Droga5 London dials up the volume with...
...
Read more
Saturday Indesign returns to Sydney in 2024Saturday Indesign returns to Sydney in 2024
Saturday Indesign returns to Sydney in 2024...
For those who live and breathe design, Saturday Indesign is...
Read more
Mudroom built with IKEA BESTA Cabinets and LACK shelves. SVARTSJON hooks hold up backpacksMudroom built with IKEA BESTA Cabinets and LACK shelves. SVARTSJON hooks hold up backpacks
Build a snazzy mudroom with IKEA BESTÅ...
I’m really proud of the mudroom I built in my...
Read more