The days of needing to open a store to make money from a business idea are long gone. As we take our first few steps into the 2020s, we’ve all become accustomed to the advantages that come with buying and selling online. You probably use the internet to order home delivery for things you once had to go to the store for. You stream televisions shows and movies online. You pay your taxes online. The internet is no longer the future of commerce – it’s the present. All an entrepreneur needs to start making money is an idea and a website. Having a physical store is an optional extra.
Although many industries and businesses have excelled at making money through the internet, there’s one that’s done better than almost all the rest, and that’s the world of online casinos. The revenue growth of the internet casino market has been exponential in recent years, and is each year before the end of 2025. By the time it does so, it will be making more money than all of the traditional land-based casinos in the world. Not even the famous casinos of Las Vegas, Nevada, will make more money than the non-stop casinos of the internet. The market will one day become saturated, but for now, it’s thriving.
It goes without saying if your business comes through your website, you’re going to need a great website to attract the attention of your customers. The marketplace is crowded, and so you need to strike the right balance between catching a customer’s eye with design flair, and making your site easy to navigate, so potential customers don’t let lost or bored trying to find their way around it. The moment they do, they’ll click away from your site and go somewhere else. Because of this, web design is of paramount importance to the owners of these internet casinos. It may therefore surprise you to hear that increasingly, we’re seeing brand new casino websites using the in web design beginning to capture the lion’s share of the market.
In a world as flashy as online casinos, choosing minimalism as the foundation of design doesn’t appear to make sense at first glance. When you think of casinos, you tend to think of Las Vegas, and Vegas is known for its glitz and glamour. Everywhere you look, there are neon lights and flashing signs. If there was an award handed out for being as far away from the minimalist ideal as it was possible to get, Las Vegas would be a strong contender to win it. This over-the-top approach to attracting the attention of the public, however, no longer seems to fly when it comes to re-creating the Vegas experience online.
When we talk about online casinos, what we’re really referring to is online slots websites. That’s because it’s online slots that drive most of the traffic, such as UK Online Slots . Players can and do still want to play roulette, poker, and other standard casino attractions on the internet, but increasingly it’s online slots that draw the most people in and attract the most money. The more players come to play online slots, the more online slots change and evolve – and it’s from this evolution that the minimalism trend has developed.
The last thing any online slots website wants is for its players to get bored. Because of that, dozens (if not hundreds) of new online slots are released every week of every year. There are now slots available in every genre imaginable, from traditional fruit and gem themes to futuristic science-fiction styles. Your favorite band or movie may have its own online slots game. There are multiple different styles and genres of slots available to suit every mood and every desire, and a good online slots website may have five hundred or more available for players to play. That makes designing a theme of a style for a site difficult – and so increasingly, the companies that own the websites aren’t doing that. They’re going the other way, stripping everything back, and allowing the slots to speak for themselves.
In almost any other field of internet business, the general rule of thumb is that the more prestigious or trustworthy a business is, the more elaborate its website will be. Log on to the website of a car dealership or manufacturer, for example, and you’ll likely find that it’s full of very high-resolution images, lots of video content, and dynamic menus everywhere you allow your mouse to hover. The website is almost showing off, and that’s the whole point – it’s a reflection of the ambition of the brand it represents. The same doesn’t hold true for online slots websites though – with so many sites hosting so many games, they’ve learned that the best way to make money is to allow players access to those games as quickly as possible.
You won’t find video content waiting for you when you load an online slots website. You won’t have to click through multiple introductory pages to find what you’re looking for. The slots aren’t hidden away behind a menu or locked behind an intrusive pop-up screen. They’re placed front and center. A well-run online slots website may only have four or five pages in total – and everything you need will be on the front page. You’ll be able to register, log in, and start playing without clicking away from the landing page once. This is a field of business that’s making big money, but it’s using smaller and smaller websites to make that money. The color scheme doesn’t matter. Graphics don’t matter. Fonts don’t matter. So long as they all look inoffensive and don’t distract the eye away from the slots, anything will do.
If you’ve spent years learning how to make websites look beautiful, the simplicity of online slots websites may run contrary to your beliefs about what is and isn’t a good site or page. You cannot, however, argue with their success. Online slots websites make more money than almost any other type of website you could imagine, and yet they do so with some of the most simple websites we’ve seen in years. On reflection, there’s probably a lot we could all learn from that fact.
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