Update! I totally fell for IKEA’s clever April Fool’s joke. But in all honesty, it’s a fabulous concept for a store, don’t you think? IKEA’s bold new plan for a straight-line, two-kilometer store promises the impossible: an IKEA you literally cannot get lost in. The Swedish furniture giant, famous for its labyrinthine layouts that transform quick shopping trips into epic journeys, is completely reimagining the in-store experience. This revolutionary concept will allow shoppers to see the exit from the moment […]

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