The Estée Lauder Companies’ (ELC) previous
“This modern, connected and collaborative workplace is a diamond in the rough, cloaked by the veil of a 1970s brutalist building,” says Davenport Campbell director, Bradhly Le. “At the core of this 40‐storey structure, on levels 23 and 24, is a workplace that embodies luxury, is rich with stories, and is a place for all brands to come together under the same roof.”
To begin with, there are practical considerations – closer to the city centre’s amenities and public transport, for example. For ELC, it also means being closer to their customers and partners. More symbolically, however, a move to a CBD skyscraper – complete with views over the city, neighbouring Hyde Park, the harbour and the ocean – signifies prestige.
“It plays an important role in attracting new talent and aims to reinvigorate their current workforce by creating a fresh and exciting new look. This new central hub for ELC is a place where staff can live and breathe the brands they represent, and build on their dynamic and collaborative culture,” explains Le.
The designers have used an organising principle of ‘team neighbourhoods’ as a way of arranging workspaces. The idea is to allow for various teams “to stylise, curate and build their own team identity in what is a large, open plan workspace.”
Le explains more about how the different spaces interact: “The fluid and frictionless approach to planning provides staff with ample access off the primary circulation to a variety of diverse work settings, and this enables teams to come together, share their ideas and collaborate in an intuitive and innately natural way.
“The open plan workspace is activated with settings such as chat lounges, layout spaces and stand-ups, and these are embedded close to team neighbourhoods to enhance opportunities for ad hoc, cross-team collaboration and provide spaces for conversation and mentoring.”
Another defining feature is the large social hub designed to flexibly accommodate various uses, from a general gathering area or lunch space to town halls, auditorium-style presentations or client functions. Located right next to the reception, Davenport Campbell has aimed at a sense of informal welcome, while the space also performs functionally with the inclusion of a generous and dramatic double-tiered seating platform around the perimeter.
“The design of this tiered seating touches the building facade lightly and interfaces with the architectural transoms in a way that invites natural light to penetrate deep into the social hub, but also maximises glimpses to the impressive views beyond,” says Le.
In terms of modern programmatic requirements, the creation of a content creation space is a standout aspect of the design. “This room required ample access to natural light, with the ability to be darkened if required so that new products can be showcased in their brand-specific way,” says Le. “This project-specific room is an important element and aims to amplify ELC’s customer’s market presence and increase sales.”
Tying it all together is Davenport’s underlying concept for the project: inner beauty. It sets up an apt metaphor for this diamond of luxury set within the rougher shell of its brutalist office tower.
“The narrative [of inner beauty] is reflected in all aspects of the design – from the interior detailing, the fluid nature of the planning, the organic lines and soft tones to the functional rigour in the design of all the key spaces,” concludes Le.
“The materials palette is soft, elegant and feminine, with an emphasis on glossy, reflective surfaces that enhances the depth of the space and provides glimpses of the activity around.” It also, of course, elevates that all-important impression of prestige.