There are very few things that can make your heart stop with their speed, and motorsport race cars are one of those. The suspense, tension, and adrenaline you feel as these four-wheeled demons pass by is enough to put people on the edge of their seats, literally. There seems to be an innate human fascination for speed and power, and race cars have long been the symbol of those aspirations. Of course, such qualities can also be found in other things, like the impressive pieces of technology that we call smartphones. It’s not surprising, then, that these two very different worlds would eventually meet, such as in the iQOO 12 Legend Edition that embodies the BMW M Motorsport spirit through its power and style.
Designer: x
This isn’t the first time you might have heard of an automotive brand lending its clout to a smartphone, whether in name or in design. In fact, the partnership between iQOO and BMW M started way back in 2019, resulting in the gaming-oriented iQOO 7 BMW M edition as well as an iQOO-branded BMW DTM car during the 24 Hours of Nürburgring race. This year, that partnership was again witnessed at the 2023 IMSA SportsCar Championship, and 2024 will see iQOO’s presence on a BMW M Hybrid V8 Hypercar at the FIA World Endurance Championship.
Of course, BMW M Motorsport is also leaving its own mark on the iQOO 12, specifically the special Legend Edition that will bear that exclusive branding. This year’s design, however, is a bit different and actually a little more subtle. The overall motif is still predominantly white, of course, just like many race cars. But instead of tall stripes in BMW M’s iconic blue, black, and red colors, the tiny stripes are actually embossed in a Clous de Paris pattern and located off the right side instead. In a way, the BMW M Motorsport is less in-your-face, subtler, and more elegant, allowing viewers to draw the associations between the two brands through the smartphone’s own prowess.
The iQOO 12, after all, is definitely a speedster, being one of the first phones to be powered by the new Qualcomm Snapdragon 8 Gen 3 chipset. It has a large and powerful camera system that is designed in the likeness of ship portholes, conveying the spirit of exploration. It isn’t just for show either, boasting a team that includes an Astrography Camera with an ultra-large main sensor, a periscope telephoto lens, and a wide-angle shooter. Despite the power it holds inside, the iQOO 12 Legend Edition still exudes beauty, grace, and comfort with its ergonomic contoured glass and nano-textured finishes. The flat edges and flat display perfectly complement each other, giving the phone a contemporary aesthetic that belies its nature a smartphone equivalent of a performance car.
With first-class features and a striking design, the iQOO 12 Legend Edition perfectly embodies BMW M Motorsport’s mantra of “Fascination Meets Innovation.” It delivers the performance to satisfy users’ need for speed while subtly capturing the visual and spiritual essence of a roaring race car. Already available in China, the iQOO 12 Legend Edition is slated to launch globally by the end of this year.
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