Huynchi served as the Design & Build general contractor for Jack Wolfskin’s new Vietnam office in Ho Chi Minh City. The project sought to translate the brand’s distinctive outdoor DNA into a contemporary workplace that supports day‑to‑day operations while reinforcing its global brand values.
Jack Wolfskin, a premium outdoor lifestyle brand recently acquired by ANTA Sports, is entering a new phase of growth in Asia. The Vietnam office was envisioned as a functional and flexible workspace that reflects both the brand’s heritage and its evolving regional presence.
From concept development through construction and final handover, Huynchi delivered a cohesive end‑to‑end solution, carefully balancing brand expression, practicality, and long‑term usability.
The design draws inspiration from Jack Wolfskin’s core values—exploration, durability, and a strong connection to nature—reinterpreted within a modern office environment. Rather than literal replication, these themes were subtly integrated through spatial planning, material selection, and visual cues.
Key design principles included:
– Seamlessly integrating brand elements into the workspace without compromising functionality
– Creating open, flexible areas to encourage collaboration and adaptability
– Utilizing natural materials, neutral palettes, and curated display zones to reflect the brand’s outdoor lifestyle positioning
Brand storytelling is embedded throughout the office via carefully considered graphics, textures, and focal points, resulting in a workplace that feels both authentic to the brand and appropriate for a professional corporate setting.
Design:
Photography: courtesy of Huynchi
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