LAYER is an acclaimed and innovative design studio founded by Benjamin Hubert. What better way to celebrate their 10th anniversary than with a landmark exhibition at the Milan Design Week 2025. Entitlted “101010”, it’s a tribute to the past ten years and a look forward to the next 10 years, held at the iconic 10 Corso Como from April 7th to 13th. This exhibition promises a captivating look back at a decade of transformative work while boldly projecting into the future of design.
Designer: Layer
The “101010” exhibition unfolds in two distinct yet interconnected parts. Visitors will first encounter a curated retrospective showcasing LAYER’s impressive portfolio over the past decade. This journey through time will highlight celebrated collaborations with design and fashion giants like Bang & Olufsen, Nike, Moroso, and Vitra, offering insights into the studio’s evolution and impact. This historical perspective will be further enriched by a display of the 2022 monograph on LAYER, penned by renowned design curator Max Fraser. Adding an exciting dimension to the exhibition is the unveiling of the new “101010” collection. This thought-provoking series comprises six innovative social design prototypes, each born from a collaboration with leading brands that have partnered with LAYER in the past. These prototypes, created with Andreu World, Bitossi Ceramiche, Kvadrat, MDF Italia, Muuto, RÆBURN, and Orrefors, delve into critical global challenges. From the pressures of urban density and resource scarcity to the urgent need for environmental resilience and sustainable living, the collection seeks to address these complexities with tangible, analogue solutions.
Keep is a family of fermentation tools designed with Orrefors, celebrating the art of food preservation and reducing waste. Host is a modular bee home developed with Andreu World, aiming to promote urban biodiversity and encourage sustainable beekeeping practices within city environments. Light are algae-powered oil lamps created in collaboration with Muuto, offering a reliable and renewable off-grid illumination source. Collect is a portable rainwater harvesting system designed with MDF Italia and Kvadrat, providing a clean and sustainable solution for water storage. Cool are stackable ceramic cooling towers by Bitossi Ceramiche, reimagining passive cooling systems to combat heat in increasingly dense urban areas. Lastly, Shield is a versatile “future uniform” developed with fashion brand RÆBURN, designed to adapt to diverse climates and offer protection in extreme weather conditions.
The new Project Room gallery at 10 Corso Como will be transformed into an immersive environment for the “101010” exhibition. Stretching the length of the space, the design will feature suspended translucent banners adorned with LAYER’s signature watercolour artworks, creating a visually stunning backdrop. Throughout the space, displays of prototypes – some revealed for the very first time – will be presented alongside material samples, production designs, and evocative concepts, offering a comprehensive view into LAYER’s intricate design process and core ethos. A central walkway will guide visitors through this captivating landscape, culminating in the eagerly anticipated display of the new “101010” collection.
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