They say Denim was invented in the 17th century, and popularized across parts of Europe and North America in the centuries after that. The material, which was derived while trying to produce a heavy-duty fabric, was perfect for workers in mines, factories, quarries, and gold diggers during the California Gold Rush in the late 19th century. It was durable, tough, comfortable, breathable, and frankly, looked good in both clean or slightly ripped-up styles. In 1873, Levi Strauss obtained a US patent for putting rivets in denim jeans, helping enhance their longevity, and practically turn the garment from a worker essential into a fashion staple. However, denim hasn’t seen much of a change since then. Sure, there have been minor improvements to the manufacturing like the integration of stretchable yarns that give denim a 4-way stretch, but jeans today are still fundamentally no different from the ones made post 1873… and S Jordan Berman and Peter McDougald Juhl want to change that. You see, jeans were originally designed for laborers, but are now worn by practically everyone, and that’s a bit of a problem. Berman and Juhl’s redesigned jeans, dubbed the Standard Issue Denim 001, are actually designed for everyday life – with a fit that’s perfect for work, leisure, and even sport, and a fabric that’s durable, stretchable, and breathable. Life’s changed a lot since 1873… it’s time our jeans changed too.

Designers: S Jordan Berman and Peter McDougald Juhl

Click Here to Buy Now: $99 $130 ($30 off). Hurry, deal ends in less than 24-hours!

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

The Standard Issue Denim 001 isn’t like your regular pair of jeans – it’s designed simultaneously to be worn with semi-formals, casuals, or even as functional-wear while camping and hiking. The jeans boast a perfect fit made possible without needing a belt, and have a unique 4-way stretch fabric that helps you do everything short of actual parkour (or maybe you could), without sacrificing durability.

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

Inspired by the needs of urban athletes and adventurers, these pants are crafted from our proprietary workwear-weight HSTech Denim fabric and are designed for maximum comfort and flexibility, without
compromising style.

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

HSTech Denim has a 13% stretch factor on its diagonal, in line with the stretchiest, most flexible men’s denim available.

The secret lies in the fabric. Wares for All Reasons utilizes a proprietary HS Tech stretch denim that combines durability with exceptional flexibility using a combination of 98% cotton and 2% stretchable materials. This allows for a full range of motion without sacrificing the classic denim look. Whether you’re lunging at the gym or negotiating a deal at the office, these jeans are designed to move with you. But functionality isn’t the only focus – The Standard Issue Denim 001 comes in a classic, clean silhouette, free from excessive embellishments. This timeless design ensures the jeans will remain a staple in your wardrobe for every season for years to come.

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

Standard Issue Denim 001 jeans are crafted with globally sourced, top – grade materials.

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

The jeans boast some clever detailing too, like the split waist construction that allows the waistline to stretch and contract based on your body, giving you a snug fit without a belt. High-step knee darts give you a wide range of motion, allowing you to bend your knees without feeling the fabric stretching too much or pressing against your skin. Zippered pockets at the back give your wallet secure storage, and a slim 5-pocket design also gives you ample storage for your belongings and EDC without that baggy appearance that most cargo pants with multiple pockets have. A high-vis reflective ankle strap lets you be spotted in low light, and a webbing loop in the rear lets you secure your keys or a carabiner to your pants in a way that you really can’t with regular denims unless you attach them to a belt loop.

Meet the All-Purpose Jeans that are Reinventing Denim After Nearly 200 Years

The Standard Issue Denim 001 comes in 8 sizes with one classic color option (and more on the way). Each pair of Standard Issue Denim 001s is vegan, manufactured ethically, and with a circular product life-cycle. The jeans are made to be durable and last for thousands of washes and tens of thousands of wears (this might just be the last pair of jeans you’ll want to buy), and if and when the jeans finally wear out, they can be returned to their manufacturers who will either repair them for you or offer a 10% discount on your next pair of jeans.

Click Here to Buy Now: $99 $130 ($30 off). Hurry, deal ends in less than 24-hours!

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