Whenever I visit museums, I always enjoy looking at the artworks, of course. But sometimes, I wish I could bring home a replica or even just a postcard or sticker to commemorate it and have a piece of it with me. Not all of them have something accessible like that, though. This new collaboration between the Museum of Modern Art (MoMA) and Mattel is bringing high art and popular culture together so that people can appreciate art more through playing and collecting.
This collaboration isn’t just a one-time thing, as it is a multi-year partnership between the global toy giant and one of the leading cultural institutions. The goal is not just to have something for collectors but also to bring modern and contemporary art to new audiences by creating interactive and accessible experiences. People will be able to view high art not just through the lenses of museums but actually interact with it and even take it home with them.
Designers:
The first capsule collection will be available this coming November 2025 and will feature seven iconic pieces inspired by some of the best masterworks from MoMA’s permanent collection. They will be available in MoMA Design Stores in New York and Japan, and on the MoMA and Mattel websites.
The centerpiece of this collection is a Barbie doll that’s inspired by the iconic “Starry Night” masterpiece by Vincent van Gogh. Barbie is dressed in a gown that serves as the canvas for the ethereal and dreamlike quality of the painting. You’ll see dreamy swirls, blue skies, and stars in the runway ready gown.
If your taste is more surrealist, then you’ll want to take home the Little People Collector featuring a Salvador Dalí duo. One is a self-portrait figure with his famous twirled mustache, while the other is still Dalí but with elements from his painting “The Persistence of Memory.”
Another Little People Collector set, this time, features impressionist master Claude Monet. One of the figures is him working in his studio, while the other is a three-dimensional self-portrait inspired by his “Water Lilies” paintings.
Part of the capsule is also a special edition of the Magic 8 Ball, but instead of the usual colors, you get a vibrant abstract tapestry on its surface by Alma Woodsey Thomas. Out of the twenty usual answers, nine have been updated with custom phrases by Thomas as well.
Car enthusiasts also have something to collect with Hot Wheels die-cast replicas of cars like the Citroën DS 23 Sedan, complete with an opening hood and custom Real Riders wheels. There is also a die-cast replica of the Jaguar E-Type Roadster, which is one of the earliest cars that MoMA exhibited in the 1950s.
Lastly, you can take home works from famed artists like Henri Matisse, Piet Mondrian, Claude Monet, and Vincent van Gogh, but this time in a UNO Canvas deck. The cards also include works by Sonia Delaunay and Liubov Popova for the Wild cards.
As we look ahead to this groundbreaking collaboration, it’s clear that the Mattel x MoMA partnership represents something much larger than a simple product launch. It’s a bold reimagining of how we can experience and connect with art in our daily lives. This five-year partnership promises to continue breaking down the barriers between high culture and everyday life, proving that great art doesn’t have to remain behind velvet ropes to maintain its power and beauty.
For those of us who have wandered through museum halls wishing we could take a piece of that inspiration home, this collection offers exactly that opportunity. Whether it’s displaying a van Gogh-inspired Barbie on your shelf, playing UNO with masterpieces in your hands, or racing Hot Wheels replicas of design icons, these pieces transform passive art appreciation into active, joyful engagement.
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