Since first opening its doors in 2017, the became an immediate design and cultural destination in Marrakech. Dedicated to the work of the legendary French couturier, whose famed two and a half acre Marjorelle Garden is located just around the corner, the houses an important selection from the Fondation Pierre Bergé (comprising some 5,000 items of clothing, 15,000 haute couture accessories and tens of thousands of sketches and assorted objects). took the lead from the celebrated fashion designer’s work and archives, as well as his profound love affair with the Moroccan city.
While researching the designer’s archives in Paris, the architects were intrigued by the duality between curved and straight lines, and the succession of loose and clean cuts. Designed to recall the weft and warp of fabric, the lace-like curved brick façade is undoubtedly the hero of the structure. The exterior comprises cubic forms adorned with terracotta brickwork, creating a pattern that resembles threads of fabric. The terracotta, concrete and earthen terrazzo with Moroccan stone fragments assure the building blends seamlessly with its surroundings. Produced by a local supplier, the bricks are made from Moroccan earth, while the terrazzo uses a combination of local stone and marble.
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