Bringing the thrill of brick-and-mortar shopping discovery online.

As the pandemic took over the US, online sales at Neighborhood Goods increased dramatically. With their sights set on transforming the retail industry, they reached out to Zero to design a new platform that better represented their philosophy and gave them a branding refresh.

Zero adhered to a design language of shapes and colors, using them on the site and owned channels as content frames or decorative elements. This was done to celebrate the many unique partners, products, communities, spaces, and stories that makeup Neighborhood Goods. They also took great care in maintaining brick-and-mortar’s sense of discovery. This made the online shopping experience feel personal and truly curated by adding modules that highlight the Neighborhood Goods team and give their perspective on goods and brands.

All images © by Creative Agency Zero. Check out other inspiring projects in the Graphic Design, Branding, and Web Design categories on WE AND THE COLOR.

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