From billboards to a London kiosk takeover, Newspaper Club is making waves with The Printing Press — its debut publication and a heartfelt love letter to the printed page. We catch up with CMO Kaye Symington to find out more.
In a confident nod to the enduring power of print, Glasgow-based Newspaper Club has launched The Printing Press, its first-ever self-published newspaper. Known for helping designers, brands, and artists print their own publications, is now telling its own story through a medium it knows best.
“We’re always sharing the brilliant things people print with us – usually online, through our blog and Instagram,” explains CMO Kaye Symington. “Our customers have some great stories behind their projects, and it just made sense for a newspaper printing company to have a newspaper of its own!”
Teaming up with their brilliant design partner Euan Gallacher at D8 Studio, Kaye said they also wanted to show what’s possible with the format: “A lot of people just think of newspapers as something for breaking news, but there’s so much more you can do with them.”
The tabloid-style publication explores the creative resurgence of newspapers as branding tools and storytelling devices, which is music to our ears. Inside, readers will find thoughtful features on how modern brands are embracing print, including interviews with Papier’s head of brand on narrative design, Cubitts’ in-house designer on developing a tactile, analogue campaign, and Vocal Type’s Tré Seals on transforming a museum exhibition into a printed experience.
Why the mighty turnaround? “There’s just nothing quite like newsprint,” says Kaye. “It slows you down in the best way, especially when there’s so much competing for your attention online. A newspaper isn’t trying to go viral, which is refreshing.”
She adds: “Putting together a newspaper makes you think differently. It’s scrappy and democratic, which makes it a great space to play around and tell stories more creatively. And at the end of it, you’ve got something real to hand someone instead of just sending them a link.”
To celebrate this almighty launch, Newspaper Club is going beyond the page with a striking national ad campaign. In partnership with Build Hollywood, the company has installed billboards in Glasgow, Birmingham, Brighton, and Cardiff, all proudly showcasing the work of Newspaper Club customers. These include colourful pieces from artist Supermundane and independent homeware designer Sophie McNiven, highlighting the creative range of projects that come to life through their press.
In London, the celebration continues with a special collaboration with News & Coffee at Holborn Station. For two weeks, the kiosk has been transformed into a shrine to print — complete with stacks of The Printing Press and complimentary coffee for the first 20 early birds each weekday until 17 June.
The timing feels deliberate. As digital fatigue sets in, social media continues to disappoint, and brands look for fresh ways to stand out in a ‘post-search’ world, newspapers are experiencing a quiet renaissance. But they’re being used not just for news but also as limited-edition catalogues, keepsakes for events, and props in photo shoots. It’s this playful, flexible nature of newsprint that The Printing Press aims to explore and celebrate.
Since 2009, Newspaper Club has built its reputation on making newspaper printing accessible to all — from major brands like Adobe and Spotify to indie creators, students and storytellers. This campaign marks a new chapter: a chance to turn the lens inward, shine a spotlight on the creative possibilities of print, and reassert the joy of ink on paper. As Kaye puts it, “We want people to see that newspapers can be a really creative format. It might be a traditional medium, but that’s exactly what makes it stand out in a digital world.
“Sometimes the hardest part is just knowing where to start with a new project, so we hope this campaign helps spark ideas and inspire people to print something they’re excited about!”
As The Printing Press hits streets and kiosks across the UK, one thing is clear: print isn’t dead. It’s just getting started.
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