Thirty years after Pokémon Red and Blue launched in Japan, Nintendo is celebrating the anniversary with something that looks almost exactly like a Game Boy — except it will never, ever play a game. The Pokémon Red & Pokémon Blue Game Music Collection: Game Boy Jukebox is a miniature sound toy that slots mini cartridges to play the original games’ iconic 8-bit soundtrack, and it’s already selling out across regions.
The device is a faithful shrunken replica of the original Game Boy, complete with the grey shell, D-pad, A/B buttons, and a screen. None of those controls do anything. All the action happens through the cartridges: pop one in, and the player outputs the corresponding track, whether that’s the hauntingly spare Lavender Town Theme, the adrenaline-spiked Gym Leader Battle music, or the quietly triumphant Pallet Town Theme. All 45 tracks from the original games are represented, covering everything from the Title Screen to the Ending Theme, with Jigglypuff’s Song and the Pokémon Center jingle tucked in between.
Designer: Nintendo
Junichi Masuda, composer of the original soundtrack, was involved in tuning the product. “We took particular care to make the audio sound just like Game Boy,” he said, which goes a long way toward explaining why the format (one cartridge, one song) makes a certain kind of sense. It’s tactile, deliberate, and forces you to actually choose what you want to hear rather than shuffling through a playlist.
That said, the jukebox comes with some genuine limitations. There’s no headphone jack, meaning the music plays out loud only, which caps its utility as background listening. The three required LR44 button cell batteries are included for demonstration but not for ongoing use. And at $69.99 (£59.99 in the UK, 489 yuan in China), it’s priced squarely as a collectible rather than an everyday gadget.
Nintendo is selling the jukebox exclusively through PokémonCenter.com in North America with a one-per-customer limit. The UK has already sold out. Fans in mainland China can enter a lottery-based purchase system starting March 6. Gotta catch ’em all, right?!
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