In 2023, Ostryche was established with the goal of revolutionizing the use of e-bikes. LAYER, a strategic design agency based in London, created a dynamic brand identity that highlights the brand’s emphasis on effortless movement. The logo embodies the unique motion of the brand’s namesake, while the sleek, contemporary wordmark complements the modern bike frame, which was also designed and engineered by LAYER. The color scheme draws inspiration from the plumage of an ostrich, with a pop of electric green used for call-to-action points. Ostryche and LAYER continue to collaborate, with new collections set to launch in the near future.

Below you can see a few images of the project. Please visit Layer’s website or follow them on Behance for more.

Ostryche e-bikes branding by Layer Design
Ostryche e-bikes branding by Layer Design

All images © by studio Layer. Check out other inspiring graphic design and branding projects on WE AND THE COLOR.

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