New “free coffee all summer” promo. Panera is offering their unlimited coffee subscription program for free this summer. New customers that sign up for a MyPanera+ Coffee Subscription by July 4th, 2020 will have it free through September 7th, 2020. Must be 18+ and provide a credit card with the agreement that if you do not cancel, it will eventually revert to the normal fee of $8.99 + tax each month. You could view it as a 2-month free trial; I would set a calendar reminder to cancel online on your renewal date after 9/7. Until then, free coffee! You can even order via app and use their contactless curbside service (or drive-thru where available).
How to cancel your MyPanera+ Coffee subscription:
To cancel your subscription online, visit the Subscription section at http:/www.panerabread.com/MyPaneraCoffee or on the Panera Bread app. You can also call Panera Customer Service at 1-855-372-6372 to cancel your subscription.
Existing subscribers will also not be charged their normal fee between 6/22–9/7/2020. Nice that they are including existing customers on this promotion. This is a bold move to leverage the power of “free” and change people’s coffee-buying habits during a time of disruption. The details of the program are otherwise the same as before (see below).
Original post:
Panera Bread has rolled out their nationwide, which includes unlimited coffee for $8.99 per month. Here are the details:
- Valid for any size cup of light roast, dark roast, hazelnut, decaf, iced coffee, or hot tea.
- Get one cup up to every two hours, with free unlimited refills of the same beverage in-store.
- Excludes cold brew, espresso drinks, and iced tea.
- One subscription per person.
This works out to about 30 cents per cup if you got one per day. Panera has admitted that this is a loss leader and they hope you also buy a breakfast sandwich, muffin, etc. while you are there. If I had a Panera that was conveniently located to work or home, I would be all over this deal. (If only they had this when I was in college…) What do you think?
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