Italian graphic designer Irene Salvadeo created a simple but unique visual identity for her own creative profession.
In the unprecedented year of 2020, Irene Salvadeo seized the opportunity to refine her curriculum and portfolio by designing a website that encapsulated her very essence. With elegant black-and-white designs emphasizing her dual Italian/English background, she created a simple yet captivating page that truly reflected herself.
To further express her artistic vision, Irene used two non-colors solely for official works. Additionally, to communicate directly with the viewer and convey a lighter side of herself, she created everyday objects. Undoubtedly, this was an effective choice that resonated with people. Crafting her portfolio and curriculum with clean, sans serif fonts, non-color colors, simple sentences, and explanatory didactic tables to showcase the order she applies to all of her work; the repeated sentence on each page allows readers an interactive first-person experience. This order is deeply rooted in Irene’s creative, colorful, and vibrant spirit. Her enthusiasm for what she does has been with her throughout the years; creativity being her strongest asset that allows her to tackle every project with joy – as they say: “do what you love and you’ll never have to work a day in your life”. To make this website embody who she truly is, Irene opted for an interactive yet clean experience—playful but intuitive at the same time.
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