There is a long gold tapestry cascading down a concrete bunker wall in Berlin right now, and it feels nothing like what it is actually made of. Run your hand across it and your brain says silk. Your eyes say wheat field caught mid gust. Neither answer is correct. What you are actually touching is aramid fiber, the same aerospace grade material that shows up in body armor and fighter jets, rated at up to five times the strength of steel by weight. PITAKA spent 10,000 plus hours figuring out how to make something this tough feel this soft, and the payoff is standing right there on the wall.
This was the setting for Signals in the Wind, PITAKA’s first ever solo brand event, held during IFA week at The Feuerle Collection. The whole night revolved around one new case collection called Wind Over Wheat, and honestly, once you have felt the tapestry, the name stops sounding like marketing copy and starts making a lot more sense.
Designer:
The venue choice alone deserves its own article.. Feuerle is a converted WWII telecommunications bunker with two meter thick walls, the kind of building that was engineered to survive things silk never has to think about. PITAKA filled that stripped back concrete shell with almost nothing except the tapestry, a handful of case displays mounted on slim black stands, and a soundscape by Berlin based composer Temple Rat, built from field recordings of wind moving through wheat. The cases themselves stood at uneven heights along the walk, which sounds like a small styling choice until you realize it is doing exactly what real wheat does in a field, growing unevenly, catching light differently depending on how the wind hit it that day.
Wind Over Wheat comes in three finishes, each named like a tiny poem. Golden Drift is wheat under full sun. Surging Awn is younger wheat still gathering strength. Berlin Nocturne is the same field fading into night, a nod to the city hosting the whole thing. All three are built using Trace Form, PITAKA’s new technique that intentionally lets certain fibers stray from their programmed path, so the texture ends up looking a little different every single time. Less assembly line, more happy accident.
Then the night ended in the best possible place. Guests moved up from the bunker’s underground galleries to Feuerle’s terrace, which turned out to have its own patch of tall, wheat like grasses growing right there in the open air. It is the kind of detail you cannot plan around unless you got extremely lucky with venue selection, and it closed the loop on the whole theme in a way no projector or soundscape could. Standing on a rooftop with real grass swaying next to a case built to mimic that exact motion is a pretty satisfying way to end an event about materials and perception.
Wind Over Wheat’s limited Trace Form Edition launches September 17, with pre-orders opening September 9th. If you are at IFA Berlin this week, PITAKA’s main booth is in Hall 5.2, Booth 209.
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