I would watch an unboxing video a 100 more times if it used these materials instead of plastic and virgin cardboard. The year is 2025, we’ve unboxed products for decades at this point, and nothing has changed at all. Apart from packages now being smaller and shipping without chargers (we’re looking at you, Apple), we really haven’t advanced much in terms of designing for end-of-life.
A product’s package is literally the most single-use item on the planet. Apart from probably retaining the box for fondness’ sake, nobody keeps the packaging for their Switch, iPhone, iPad, drone, or laptop. These boxes are MEANT to be thrown away 90% of the time – so why are we still using materials NOT made for a single-use mentality? This unique Nintendo Switch packaging from Björn Van Egroo
Designer: Björn Van Egroo
Born from a 3D rendering material experimentation exercise, Egroo’s Nintendo Switch packaging redesign actually taps into something raw and fundamentally game-changing. You don’t need to mold plastic blister shells inside pristine cardboard boxes wrapped with plastic film… a product’s packaging can use materials like compressed coconut fiber, recycled paper, and even sugarcane fiber (bagasse) to create packaging that’s bespoke, filled with character, and shock-absorbing.
Would something like this work for gadgets? Here’s the reality check – yes and no. Yes, it could for a lot of gadgets. But also, no, it couldn’t because the supply chain is way too set in its ways to hard-pivot to an experimental set of materials for millions and millions of gadgets shipped worldwide. This particular concept also has a mild risk of water seepage through the coco fiber, but nothing that can’t be fixed with a little redesign.
I cringe as I have to cut through plastic blister packs every time I order a mouse, or a set of batteries, or a charging cable. Similarly, receiving an almost perfect-looking cardboard box with a Bluetooth speaker inside, only to then throw the box out immediately after unboxing my product, feels just as wasteful. Egroo’s simple material exploration presents a shift that I would HAPPILY endorse.
We’ve got no shortage of recycled and recyclable materials. A simple Google search will tell you that 9 billion coconut husks are discarded annually. Sugarcane pulp, a byproduct of sugar production, is discarded by a factor of 700 million tonnes per year. Paper waste goes into millions of tonnes too. ALL these can easily be rerouted into packaging products instead. Maybe not immediately for tech products (although there are companies using molded pulp instead of styrofoam), but hey… if molded pulp trays are good for eggs (which are way more fragile than your average tech product), then why not for gadgets?
The post first appeared on .
Related Posts
