By nature, real estate development is not an altruistic business. Driven by profit as the primary metric for success, cultural preservation, community engagement and quality of space commonly take a backseat. But Gene Kansas isn’t any ordinary developer: He views himself as a preservationist first, and a developer second, and has built his career restoring some of the most important architectural sites in the United States. And yet, you may not have even heard of them. The existence of these landmarks is often taken for granted, especially in predominantly Black spaces, where chronic disinvestment undermines their value and continually puts them at risk. In Sweet Auburn, Atlanta, Kansas has unveiled many hidden histories of the Civil Rights Movement through the adaptive reuse of such structures as the Daily World Building and Southern School Book Building. His new book, Civil Sites, takes this work one step further, immortalizing these important landmarks through narrative. We sat down with Kansas to discuss his profound connection to Sweet Auburn and how his love of history guides his work in development.

How did you get into this line of work?

Gene Kansas

Growing up in New Orleans, I was immersed in a city rich in architecture, history, culture and storytelling. I realized the importance of preservation at a young age without necessarily knowing what it was called. So as one example, I went to my parent’s friend’s house on my seventh birthday and he had an in-home recording studio, and we were playing around, listening to music, playing instruments, telling jokes, sharing stories, and as it turns out, creating a 40-minute oral history that became a family heirloom.

The typeface, designed by a young Black graphic designer named Tre Seals, is another example.  In his mid 20s, he learns that only 3 per cent of all graphic designers are Black, which is a problem. And then he is like, Whoa — that means there’s not a representational voice in the world of design, which is a major, major problem. So he starts a type house called Vocal Type, and he derives fonts from social movements — civil rights, human rights, women’s rights, gay rights, counter culture, pop culture. This typeface is called Martin, and it came from the I Am a Man poster that these were hand painted, and were used in the Memphis Sanitation Worker Strike, where Dr. King was killed in April of 1968. It wasn’t chosen specifically for that reason; it just was good design. Tre preserves history through the design of fonts, and then the application of them is having a representational voice, but he doesn’t have to be the one to do it alone. That’s powerful.

Civil Sights is one of four books about design on AZURE Magazine's Black History Month reading list

As a white man working in predominantly Black spaces, how do you work with these communities to centre their voices and perspectives?

This is important history, which is why I want to share it. The book is full of citations pointing back to many, many people and their work. There is somewhere in the neighborhood of 30 or more additional readings suggested. I knew I needed to do this in a thoughtful way and I didn’t have some of the perspectives that would allow for that. And so, after two years of asking, Dr. Jacqueline Jones Royster, who was the Dean of the Ivan Allen College at Georgia Tech, agreed to be the cultural editor of the book. I was a student in grad school when Jackie was the dean of the college that I was in, and I held her in the highest esteem and regard. At that time, she knew what I had been working on, and we share a love for preservation. And she grew up, in many ways, in Sweet Auburn although she didn’t live there. She wrote the afterword, and I cried when I read it. She lent the perspective of being a Black woman. I could study all day long for eternity and never understand what that means. She was born in the segregated South. Her father was a Mason, her mom was an Eastern Star. She understands fraternal organizations, she was born and raised in the church — there’s so many of the foundational cornerstones of Sweet Auburn perspective that I do not have. But fortunately, I had the mentorship and partnership of a rhetorical scholar who is Professor Emeritus at two different colleges and was the dean at one to help guide me. To be honest, I was humbled often. But I also learned a lot, and I appreciated what she was able to bring to this book. I know it’s a better book for it.

Q&A: Gene Kansas on Preserving Black History in Atlanta
In downtown Decatur, Gene Kansas led the revitalization of the The Blair Building, a moderne gem dating to 1939.

What was your biggest takeaway from the experience of writing Civil Sites and how will you implement that into your development work?

That if you think you know everything about history, you definitely don’t — I’ve learned things that I can’t even articulate yet about architecture through this process. But I’ve also learned that there’s a resilience in people that, when times are tough, really shines through. There’s so much positive history out there. A lot of people want to focus on the problem du jour, but it’s okay to learn and share something that’s positive and uplifting.

One of the historic preservation projects that we haven’t discussed is Constellations, which I founded six and a half years ago in Sweet Auburn in the Southern School Book Building. This building was built in 1910 as a beautiful book warehouse. It has this ethos of knowledge enlightenment and sharing. What’s really compelling about it on a personal level is randomly connecting with people coming and going from there. You never know who’s walking in the door and I’ve come to understand the diversity of experience. I’m likely going to lean into that with real estate much more — how to provide these platforms of support and let other people come together in a genuine way and see what happens.

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In the US, it is very difficult to borrow money at an interest rate that works to combat inflation, to even get a bank to loan money on a real estate project, and especially one that has any office in it at all, because banks are risk averse. And so, how is it possible, en masse, to engage in historic preservation? Don’t do it the way that I do it. Do it in a more artistic and ethereal way. Do it by writing. Write a play, a poem, an article, sing a song, paint a mural. There’s so many different ways, with the only barrier to entry being someone’s personal passion. Preservation is just the continuing of a story. And so, with Civil Sites, I’m hoping that this is a resource for others to make their own.