Copenhagen’s 3 Days of Design returned this past June, hot on the heels of Milan Design Week, in what’s shaping up to be a very special summer of design in Europe. With a city-wide showcase of over 200 exhibitions—from new design launches, workshops and talks to viewings and parties, the streets were buzzing with energy and passion. Lucky for us, our friends from Cult had a team of six on the ground to soak up the vibes—and get us the hot scoop—as they reconnected with their exhibiting brand partners including &Tradition, Carl Hansen & Son, Fredericia, Fritz Hansen, GUBI, HAY, Karakter, Louis Poulsen, Mater, Montana and Vipp.

This year’s theme was Remember to Play, a thread that could be found running through the entire festival from showrooms, shops, streets and workshops, to the backyards of Copenhagen. In a true celebration of creativity, the city was alive with a sense of joy where design lovers could re-connect and experience the newest offerings by some of the world’s most iconic brands, artists and creatives.

The fair considered the role of the product and how they can add joy and fun to a post-pandemic world through colour, materiality, interactions and functionality. From a kaleidoscope of colour at the &Tradition exhibition, to HAY’s disco party with Laila Gohar’s big strawberry-topped cake you have to see to believe, the air was filled with optimism.

 

Over at Louis Poulsen’s headquarters an engaging installation debuted a selection of the designers most iconic pieces in a Pale Rose Finish.

 

With the launch of Montana Kids, the Danish furniture brand presents a collection of small furniture for the littlest people in the household, created in collaboration with design studio Hvass&Hannibal.

 

Mater introduced the BM3162 Chair from 1958, designed by the renowned Danish furniture designers and architects Børge Mogensen and Esben Klint—reimagined in upcycled waste materials.

 

 

While play was top bill, it was balanced by a sense of responsibility with sustainable materials and processes prioritised across the board for all participants. Mater’s Wastedream show was a great example with the brand introducing archival Borge Morgensen pieces in new recycled materials for their new conscious collection. Henning Larsen also presented a thought-provoking piece with a sustainable pavilion for Fritz Hansen, designed to be packed down and reused time and time again.

At Lifestyle & Design Cluster’s Circular Furniture Days, pioneering Danish brands were at the forefront. Looking to the future, the exhibitors are already moving away from linear to more circular business models, where products are designed, produced and sold with new goals in mind.

Brands also looked to the past, diving back into the archives to reconnect old and new designs. Fritz Hansen re-introduced the PK0 A chair by Poul Kjaerholm, GUBI reissued a Basket sofa/chair by Joe Colombo, HAY presented the Rey chair by Bruno Rey, and the Vega Chair by Vilhelm Lauritzen could be spotted at Carl Hansen & Son.

Now for the highlights from 3 Days of Design 2022, presented in partnership with Cult. Enjoy!

 

This Yellowtrace Promotion is supported by Cult Design. Like everything we do, our partner content is carefully curated to maintain the utmost relevance to our audience. Thank you for supporting the brands that support Yellowtrace.

 

VIPP

Vipp debuted a new piece of architecture ‘Vipp Garage’ at their 3 Days of Design event. Designed by Architects Frank Maali and Gemma Lalanda the mid-century garage is a cultural hub for talks, art installations and Vipp’s own Supper clubs. Photo by Rasmus Hjortshoj.

 

The rooftop terrace with a preview of their latest outdoor furniture collection.

 

Vipp Garage debuted at the event—a new piece of architecture that acts as a cultural hub for concerts, talks art, exhibitions and supper clubs. The garage opened with an art installation reimagining the art of the dining table, curated by interior designer Julie Moelsgaard with help from concrete masters Pettersen & Hein and glass artist Alexander Kirkeby.

Visitors were also provided access to Vipp’s rooftop terrace, previewing their outdoor furniture collection and pop-up by local Copenhagen bakery, Mirabelle.

 

FRITZ HANSEN

To celebrate its 150th anniversary Fritz Hansen collaborated with Danish architect Henning Larsen in the Fritz Hansen Pavilion. The brand hosted a series of talks, exhibitions and new product releases within the installation.

 

 

Set in the idyllic gardens of Design Museum Denmark, the Fritz Hansen Pavilion was a collaborative project with renowned Danish architects, Henning Larsen. The commemorative installation celebrated Fritz Hansen’s 150th anniversary with a series of design talks, exhibitions and the launch of their anniversary collection including new product releases PK0 A chair and PK60 coffee table, designed by Poul Kjaerholm.

Awarded ‘2022 Best Exhibition’, the Fritz Hansen Pavilion beautifully showcased some of Fritz Hansen’s most iconic designs, while introducing archival and new designs into its comprehensive portfolio.

 

HAY

At HAY House previews of upcoming collections with Laila Gohar, Ronan & Erwan Bouroullec and Viola Heyn-Johnsen and Jonas Trampedach were on show. On Thursday night the brand through a disco party to celebrate 20 years in the business at the iconic Langelinie Pavilion.

 

HAY’s Anagram Table Lamp in Charred Orange.

HAY’s Colour cabinets with Glass doors in Yellow and Multi.

The HAY LBM table lamp.

 

HAY House was thoughtfully refreshed to showcase the brand’s new releases in a playful, engaging way. The tableware collaboration with Laila Gohar, and the house made of stacked colour crates were particular highlights. A preview of upcoming collections were on show including the Pier Storage System by Ronan & Erwan Bouroullec and Viola Heyn-Johnsen and Jonas Trampedach’s Parade lighting.

Thursday night’s super fun disco party celebrating 20 years of HAY at the iconic Langelinie Pavilion included a packed dancefloor as the DJ mixed classic disco tunes while the sun set on Copenhagen. The celebrations were capped off with an amazing strawberry birthday cake created by Laila herself.

 

KARAKTER

Curated by Ark Journal, Karakter presented CO/WORK a design exhibition of icons and new designs that explores the interplay between home and work. 

 

Gijs Bakker’s GB lounge, originally designed in 1972.

 

Karakter presented an installation of icons and new designs, showcasing the Danish brand’s portfolio of furniture, lighting and objects.

Curated by Ark Journal, the brand invited guests into their Copenhagen showroom to experience CO/WORK a design exhibition exploring the interplay between home and work. A highlight was the reissued GB Lounge, originally designed by Gijs Bakker in 1972.

 

HELLE MARDAHL

Helle Mardahl debuted her latest collection ‘Sweet Illusion’ at Copenhagen’s 3 Days of Design this past June. Inspired by the iconic tales of Alice in Wonderland and Charlie and the Chocolate Factory, the collection of glass takes guests on a journey to a parallel world of magic, myth and dreams. See more here.

 

 

Helle Mardahl Studio operates at the intersection of art and functionality to create a dreamy universe of richly coloured glass designs using the ancient technique of mouth-blowing.

The Studio presented their latest collection Sweet Illusion at their Copenhagen showroom, inspired by the pastel palette Alice in Wonderland and Charlie & the Chocolate Factory.

 

 

&TRADITION

Held in a 20th Century mansion in central Copenhagen ‘The Home of &Tradition’  was an exhibition that invited visitors to experience masterly design with personality. 

 

Margas Seating by Louise Liljencrantz for &Tradition.

Studies of a Table invited 5 artists from around the world to interrogate and explore the archetypal table.

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