CSMM – architecture matters was tasked with giving the Reply offices a colorful and playful space in Turin, Italy.

Reply tasked the architecture and consulting firm CSMM with developing a distinctive corporate interior design for its headquarters in FIAT’s former Lingotto factory in Turin. A section of the new office known as “Area 42” features co-design workshops where Reply clients can collaborate with the Reply development team on building and testing prototypes in a real-world environment. The interior design of these innovative research, recreational and office spaces expands on the concept CSMM has already introduced at six other Reply sites, including the Munich office. From the outset, the goal has always been to translate the Italian IT consulting firm’s brand identity into successful workplace design. As such, “Area 42” is a visual rendering of the innovation potential of Reply’s client solutions utilising state-of-the-art technologies from robotics and next-generation mobility to virtual reality.

Design: CSMM – architecture matters
Photography: Gleb Polovnykov











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