There are all sorts of technology-centric solutions available today that try to make you productive or at least keep you sane, but the staying power of pen and paper can’t be underestimated. It’s not just your typical gel or fountain pen and Moleskine or Leuchtturm notebook, either. Even the venerable Sticky Note, probably best known under the commercial name “Post-Its,” remains a staple in such systems, which probably explains the wall of colorful squares littering some people’s office cubicles and desks.
Of course, that’s not to say that there’s no advantage to going digital, especially in this day and age of the Internet, smartphones, and AI. Trying to bridge the gap between analog and digital, Rocketbook introduced its own spin on sticky notes to offer an experience that revolves around reuse, helping to save the planet in its own small way.
Designer:
The design of the sticky note is genius in its simplicity. Despite its small writing area, it offers more flexibility because of the simple fact that you can easily rearrange the squares in ways that make sense to you or your team. Its small size is also a key strength because you can stick it in places where even an A5 or B5 sheet of paper would be obtrusive and look awkward. Thanks to its adhesive surface, you don’t have to rely on magnets or clips either; simply stick them anywhere they’re needed.
Of course, that also means they’re even more wasteful in the long run, given how they’re used and just thrown away. Worse, people tend to hoard pads of sticky notes “just in case,” only to throw them all away because they’ve lost their stickiness. The Rocketbook Sticky Notes solves both problems using solutions that, in truth, have been around for quite a while now, especially thanks to the brand popularizing the whiteboard-like paper experience.
Just like its reusable notebooks, Rocketbook’s Sticky Notes employ a special type of paper as well as Pilot’s erasable FriXion pens, but rather than rubbing out the ink, you use water and a piece of cloth to wipe away the marks. This makes these sticky notes practically immortal since you can reuse them over and over again, or at least until Pilot discontinues this pen line.
It’s not the only reusable sticky note in the market, but what makes Rocketbook’s design a bit more approachable is the paper-like feel and pliability of the material. It’s not some hard, rigid square that reminds you more of whiteboard rather than paper, so each note is as thin and as flexible as the real thing. It also employs a special adhesive strip, just like regular sticky notes, except this one is also reusable: simply rinse off the area to make it sticky again.
The Rocketbook mobile app acts as the bridge between the physical and digital realms. Going beyond simply taking a photo of the notes, it has the ability to automatically send those images as well as transcribed notes to your cloud storage of choice. It practically archives all those transient thoughts so you will never really lose them, giving you the peace of mind and confidence to explore and play around with ideas and keep on top of things without creating unnecessary waste.
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