“Nature, technology and human spirit.” These are the three values — according to Maja Bernvill, creative director at Stockholm design firm Specific Generic — that together formed a sort of “mantra” in creating the headquarters of Swiss company On. From its inception as an athletic apparel start-up in 2010 to its present-day status as a global brand with over 600 employees – and a favourite of Roger Federer, who is also an investor in the brand – On has epitomized healthy lifestyle and movement. So for its HQ and flagship retail space in Zurich, Specific Generic, along with Spillmann Echsle Architects and the athletic brand itself, conceived an environment to encourage activity throughout the day; most impressively, the multi-level…

The post Roger Federer Would Approve of On’s Brilliant New Zurich HQ appeared first on Azure Magazine.

©

Related Posts

saphyr pure linen: bedding giveaway. / sfgirlbybaysaphyr pure linen: bedding giveaway. / sfgirlbybay
saphyr pure linen: bedding giveaway.
i love featuring mother/daughter businesses and saphyr pure linen is...
Read more
Elisa Ossino - Elisa Ossino -
Elisa Ossino’s “techno-archaic” design approach
The world of design is a vast and ever-evolving landscape,...
Read more
a phone displaying Wordlea phone displaying Wordle
'Wordle' today: Here's the answer hints for...
Oh hey there! If you're here, it must be time...
Read more
Roger Federer Would Approve of On’s Brilliant New Zurich HQRoger Federer Would Approve of On’s Brilliant New Zurich HQ
The Coravin Wine System: Vinous Voodoo or...
Ever witnessed something so ingenious it feels like magic? The...
Read more
Roger Federer Would Approve of On’s Brilliant New Zurich HQRoger Federer Would Approve of On’s Brilliant New Zurich HQ
14 Minimalist Home Decor Tips
Being a minimalist means you try not to hoard things...
Read more
Roger Federer Would Approve of On’s Brilliant New Zurich HQRoger Federer Would Approve of On’s Brilliant New Zurich HQ
How To Soundproof a Property?
Unless you live alone in a remote part of the...
Read more