“Nature, technology and human spirit.” These are the three values — according to Maja Bernvill, creative director at Stockholm design firm — that together formed a sort of “mantra” in creating the headquarters of Swiss company . From its inception as an athletic apparel start-up in 2010 to its present-day status as a global brand with over 600 employees – and a favourite of Roger Federer, who is also an investor in the brand – On has epitomized healthy lifestyle and movement. So for its HQ and flagship retail space in Zurich, Specific Generic, along with Spillmann Echsle Architects and the athletic brand itself, conceived an environment to encourage activity throughout the day; most impressively, the multi-level…
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