Note: This video contains brief, simulated animal testing that might be disturbing.
Meet Ralph, a modest rabbit whose life revolves around his role as a product tester. A new stop-motion animation follows the creature throughout a typical day as he struggles to brush his teeth, shudders from back pain, and undergoes a painful round of trials for various beauty-related goods. Opening with his descriptions of the extensive damage already sustained to his hearing and sight, “” is the latest campaign for the and a poignant and heartbreaking critique of animal testing.
Sprinkled with moments of levity, the mockumentary-style animation features a high-profile cast— Taika Waititi voices the main character, and Ricky Gervais is the interviewer, with shorter vocal appearances by Olivia Munn, Zac Efron, Pom Klementieff, Rodrigo Santoro, and Tricia Helfer—and is a collaboration with . Watch the full campaign above, and find out how to fight the issue on the . (via )
