today we’re visiting another wonderful independent small business and one of my longtime favorites from my days living in san francisco. this week’s shop small features the general store, brought to us beautifully by founders Serena Mitnik-Miller and Mason St. Peter. the brilliant thing about supporting their small business is that they also support so many indie artists with their primarily handmade inventory that you’re helping an entire community of makers — creative companies like block shop, no. 6 store, and jennie kwon just to name a few.

general store has three brick and mortar shops in california — two in san francisco and another in venice that are currently closed due to the pandemic, but we can help support them by shopping online, or by purchasing a Physical gift card that is redeemable only at their two San Francisco locations. or, you might like to order their gorgeous book, Abode: Thoughtful Living with Less written by founders Serena and Mason. i hope you’re all staying safe at home and will consider checking out their thoughtful, one-of-a-kind homeware, clothing, accessories and apothecary goods at general store. cheers.

• photography via general store.

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