All images © Dana Wyse
has a cureall for, well, everything. Can’t make the bed properly? There’s a pill for that. Need to be a bestselling writer ASAP? An injection is all you need. Struggling to figure out the meaning of life? There’s a capsule for that, too.
The Canadian artist dreamed up , which she describes as “a fictional pharmaceutical company specializing in quick-fix medicines, dehydrated space food, discount time travel, spy electronics, transistor radios, invisible things, sneaky life hacks.” She’s designed various pills, solutions, and DIY kits in humorous packages meant to remedy any problem with a single dosage.
In with Konbini, Wyse said she first thought of the utopic series in France.
In Paris, I was surprised to find three pharmacies on every street. As I explored the city, I found small packages of unopened medicines on the sidewalk. So I picked them up and wondered what they could be. Imagine if these pills were magic ?! If I swallowed them all at the same time, would they make me speak French or play Barracuda on the electric guitar?
Her discarded findings launched the ironic project that hearkens back to American advertising from the 1960s, which vehemently enforced stereotypes. The fictional company’s tagline reads, “Helping you to create your own reality. Since 1786.”
See the full collection (NSFW!) on , and follow her future remedies on . (via )
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