Fill a Stanley tumbler with a yogurt-based smoothie from bottom to top and you actually end up getting an arm workout. A 40oz Stanley cup can weigh close to 4lbs or upwards of 1.5 kilograms if filled to the brim with something dense like a smoothie or a thick latte. Jane Morelli just decided that if she was gonna give her arms a workout, why simultaneously rely on ugly looking kettlebells? Morelli superimposed Stanley’s design language onto kettlebells and the result looks just gorgeous.
Every gym equipment I’ve used has looked boringly functional. The kettlebells at my gym come in bright colors, but that’s just a color-code so you know the difference between a lighter and a heavier kettlebell even if the number on it wears off (it almost always does). Morelli’s design merely bridges two worlds together, and I won’t lie – the results look like the most seamless collab ever imagined. My only gripe is, I wish these kettlebells were actually tumblers too!
Designer: Emanuele Jane Morelli
Haute gym equipment might not be a category but these kettlebells definitely make a case for it. Each one is styled with chic curves, and a color palette I’d only expect from companies like Hermès or Stanley. Subtle pastel shades, punctuated by just one hot pink color for the yoga-moms who need their gym equipment to be as flashy as their gym outfits. Each kettlebell has a lacquer-like sheen on it, along with the Stanley logo emblazoned on the front, larger than the weight units below it because that’s what matters more. The style statement.
I get that I can sound a little ironic, but I’m all for brand crossovers. (The only time I really object is when Tesla does stuff like manufacturing vodka or whistles because they seem to be obsessed with side quests and not really making any cars). This one piques my fancy because Stanley isn’t just a social statement, it’s perfect for fitness-freaks too who love chugging protein shakes from their 30-40oz cups, or sharing Strava stats superimposed against their Stanley cups just to paint a picture of how much ‘aura’ they have.
Morelli’s done a pretty remarkable job of simply yet effectively distilling Stanley’s brand language onto a piece of gym equipment, without necessarily caricaturing the Stanley cup’s silhouette. The kettlebells have a separate, distinct character, and the dual-band colors on each individual kettlebell represents a palette that feels distinctly high-fashion yet accessible. Quite like the company’s big, beautiful, nearly indestructible tumblers.
The post first appeared on .
Related Posts
