Zoom has been having its moment as many companies’ platform of choice for virtual meetings and conference calls, but recently found a more creative and amusing use for the digital communication tool. With its tour paused and everyone stuck at home, the Oakland-based band decided to shoot a music video for its new single, “,” that begins with Thao Nguyen, who leads the indie group, starting a Zoom call.
Centered on the singer, the two-and-a-half minute number features eight dancers who move in choreographed synchronicity across multiple screens. They appear to drip water onto each other and create a single, flexing figure throughout the video.
Nguyen recently told that the band rehearsed for five hours before taking a day to film the entire piece. Equipped with strong wifi connections, the group utilized a metronome before beginning to ensure they were all on the same beat. “Certain dance moves had to be adjusted to look good in Zoom’s gallery view and didn’t translate if they were too chaotic. We found that the moves had to be really clean and clear and simple. I had to be the focal point and if too much was happening you wouldn’t know exactly where to look,” she said.
Find more of Thao & the Get Down Stay Down’s visual work on and , and head to for a full album archive. (via )
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