Joined by a shared desire to construct and realise the unlimited possibilities of creativity through interior finishes, the second-generation EDL leaders and The Afternaut, an experienced design agency, came together to create the EDL Regional Headquarters. The new gallery on level three aims to serve as a catalyst for infinite design possibilities and inspire visitors with an out-of-this-world experience while exploring the space.
Inside the otherworldly gallery, suspended in the ceiling of the Canopy are hundreds of interlocking modules fashioned from out-of-production laminates. An assortment of wood grain laminates covers the surfaces of the three clusters of timber laminate libraries set within ‘tree trunks’ in the Canopy. The libraries, named as “treehouses”, feature “test labs” designed to support the visualisation of material samples under the preferred lighting temperatures, ranging from 2700k to 6000k.
In the spa module, large module panels were reimagined as a giant mural, formed by smaller modular sizes to work seamlessly on curved surfaces. Each of the smaller tiles were painstakingly cut and profiled by master craftsmen to form the graphical artwork that was specifically created to showcase almost the entire module collection, much like a jigsaw puzzle.
The Afternaut and EDL teams also unlocked a new world of possibilities with laminate production by-products through this showroom. Adopting a show-not-tell approach, they creatively reworked production offcuts, out-of-production series, and project leftovers into iconic furniture pieces as well as key design elements that play crucial roles in articulating the design narrative of the EDL gallery.
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“Invigorating creativity, aesthetical delight and sensorial intrigue were infused into the project to create an exciting catalyst that would help make this space a destination driven place for design enthusiasts apart from EDL’s customers,” said Gwen Tan (Design Principal, The Afternaut and Co-Founder, Formwerkz Architects), “The space excites visitors and hopefully, inspires them to think out of the box for their own projects as well.”
Motivated to show how laminate offcuts can even be repurposed into daily lifestyle products, the EDL staff members designed unique ornaments that could be pulled apart to form coasters and put together to form the shape of a hedgehog or a lamb. The pieces are currently showcased at the new EDL Headquarters at Woodlands Terrace.
“Well-designed spaces tend to inspire those that live and work within the space to contribute creatively, beyond what is expected of them,” said Daphne Lim from EDL, “This ripple effect was what we intentionally set out to achieve with the greater design community, but surprisingly emerged within our own teams as well.”
With the launch of the EDL Regional Headquarters, EDL and The Afternaut hope to ignite the imaginations of designers and kickstart conversations about the possibilities of interior finishes, beyond material usage.
“We hope that this otherworldly project not only serves as a space that inspires designers and brands here in Singapore, but also a catalyst for discussions and mutual inspiration that will set off sparks to light the way to a better design future,” said Gwen.
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