Visitors peering into the storefronts along Amsterdam’s popular P.C. Hooftstraat are greeted by a striking, technologically advanced new facade by Studio RAP. Utilizing custom-built 3D printers, the firm conceived of white and brick-colored ceramic tiles that undulate across the surface, fusing historic architectural styles with contemporary design.
On the first floor, pearlescent pieces capture your attention at eye level, and on the higher floors, three shades of red mirror the original cross bond, or brick arrangement. A laser-cut steel framework perfectly aligns with the outlines of the blocks, its metallic edges employed as a high-tech reference to the original flush joints, or mortar.
Studio RAP created the delicate curves and fold-like details as a nod to stitch patterns and knitted textiles, responding to the building’s function as a boutique and creating a playful tension between tough building materials and associations with softness and pliability.