Hot on the heels of the new Beats Solo 4 headphones and Solo Buds earbuds, eagle-eyed fans spotted F1 driver Daniel Ricciardo and basketball star LeBron James carrying what appears to be a brand new Beats Pill speaker. This has ignited speculation about a potential revival of the popular portable speaker line, discontinued in early 2022.
The original Beats Pill, launched in 2012, quickly gained a loyal following for its compact size, bold design, and surprisingly good sound quality. After Apple acquired Beats in 2014, they introduced the slightly larger Pill+ in 2015, addressing some sound quality concerns and adding a Lightning port for charging (likely to be replaced with USB-C in the new iteration).
These celebrity sightings with the new Pill come across as a calculated marketing strategy, similar to how the Beats Pill gained traction in the past. The new Beats Pill maintains the familiar pill-shaped design of its predecessors, measuring roughly 8 inches long and 2.5 inches wide. It retains the clean look with just the Beats logo adorning the front grille. A continuous rubberized strip separates the front and back speaker grilles, and rubber feet on the bottom keep it from rolling around.
For reference, the discontinued Pill+ earned praise for its significantly improved sound quality thanks to an internal redesign. It also sported a Lightning port for charging, which will likely be swapped for USB-C in this new iteration. The Pill+ offered a respectable battery life of 12 hours. While details remain scarce, the leaked images show a design that stays true to the classic Beats Pill silhouette. A lanyard attachment hints at portability remaining a key feature.
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