Upstream stands as a swim club brand situated in Xiamen, China, with its main focus on providing in-person swimming lessons and offering a selection of swimming gear and associated merchandise. The genesis of its design concept draws from the perceptible sense of distance brought about by the shifts in swimming velocities. Guided by this notion, fashioned a dynamic logo that mirrors the varying distances experienced, a motif seamlessly extended across the entirety of the visual framework.
All images © by Min Hui Hu. Don’t hesitate to find more trending design projects in the and sections on WE AND THE COLOR.
Subscribe to our newsletter!
The post appeared first on .
Related Posts
The computer mouse hasn’t changed its basic design in ages,...
Music has always been an integral part of human gatherings...
Mini PCs are becoming quite popular these days, especially with...
Most iPhone buyers never need Pro-level capabilities but want more...
Sub-Zero and Wolf prides itself on having one of the...