Galleries have conflicting ideas about how best to display . Some present it akin to modern sculpture, in stark, museum-like spaces that emphasize form over function. Others hew closer to traditional furniture showrooms, arranging domestic vignettes that replicate residential settings. And some even opt to as immersive concept spaces. New luxury design gallery offers a variation on the latter approach, introducing a nomadic international showcase.
Rather than operating out of any one permanent location, Verso plans to hold its exhibitions in a variety of pop-ups all around the world — with upcoming shows currently scheduled for everywhere from L.A. to Uruguay. First stop? Long Island, New York.
For its inaugural venue, the travelling gallery chose a recently completed residence by New York design studio , which is led by Verso co-founder Bryan Young. (Verso’s other co-founder is Amauri Aguiar, a design industry vet whose entrepreneurial expertise is put to use in the company’s behind-the-scenes software platform, which enables it to handle orders from customers no matter where they’re based.)
Located in the town of Bridgehampton and completed in 2021, Young’s is a contemporary interpretation of traditional barn architecture. Including the standalone garage and sheltered patio, the home comprises six main volumes — some with sharply pitched rooflines, and others with more billowing, tent-like silhouettes.
The architecture sets a dramatic stage for Verso’s inaugural grouping of designs, which run the gamut from a limited-edition desk and chair by Italian design duo to one-of-a-kind ceramics by Brazil’s .
Making full use of the sprawling property, the exhibition also spills out into the surrounding gardens.
One particular standout is tubular lighting by , fresh from another site-specific exhibition at the this spring.
Many of Verso’s offerings are one-of-a-kind, and all of them embody a focus on ethical production and responsible sourcing. (Indeed, Verso gets its name from the word “reverse” and the idea of highlighting the narrative behind each product.) Familiar — yet no less exciting — products from established brands like , and will round out its repertoire.
Especially as the collectible design market becomes more crowded, Verso’s approach to constantly changing up its setting seems poised to keep it one of the industry’s freshest players. And in the meantime, those interested in visiting Verso Bridgehampton can book appointments through October 31st.
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