There’s something unexpectedly magical happening over at IKEA these days, and it’s not just their latest storage solution (though we’re obsessed with those too). “Life in Stitches“, IKEA’s charming mini-sitcom starring their plush toys as roommates, has captured hearts by turning stuffed animals into characters with personalities as distinct as their stitching. Created by agency Ingo Hamburg, the series follows a household of IKEA soft toys as they face the everyday dramas of living together—from dating to deeper existential questions. […]
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