wowza! have you opened your mailbox to find new catalog tucked inside? it’s really something special. it’s not just the incredible looking location (those tall ceilings, crown moldings, and marble mantel — sigh) it’s the colorful new collection with a vintage-modern vibe. i really love the juxtaposition of the classic architecture paired with the unexpected mid-century furniture pieces and colorful, playful palette. major kudos go to west elm’s creative director, johanna uurasjarvi and the styling team behind fresh look. a visit to Scandinavia, the birthplace of mid-century design, inspired the new direction for , and i can’t wait for more — well done! if you didn’t get one in your mail, visit the stunning new online.
• photography via new catalog.
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