Healthcare design is not a typology that usually sparks the notion of homey warmth. With a need for durability and sterility, they all too often can become cold. At the Dr Erlich Sem Specialist Clinic in Southport, Queensland, the warmth that patients desire is resolved through the flooring selection.
Designed by Elite Fitout, the interiors at this specialist clinic – serving patients navigating gynaecology, fertility, and robotic surgery – called for an interior language that could hold both precision and empathy. These are spaces where the stakes of a visit are rarely low, and where the built environment carries real emotional weight. The brief was clear: professional without being cold, clinical without feeling institutional.
runs continuously through the reception, waiting areas, and private consultation rooms, creating an uninterrupted visual thread that pulls the floor plan into coherence. The choice of a single shade across zones is a deliberate spatial strategy, it dissolves the transitions between public and private, and softens the anxiety that often accompanies a specialist appointment.
MiPlank is a luxury vinyl plank engineered to carry the authentic character of timber without its vulnerabilities. The range comprises 14 designs, each developed with an eye toward natural variation, knot patterns, grain shifts, tonal depth, that resist the flattened uniformity that undermines lesser vinyl offerings. Sun Bleached Ash reads as a pale, bleached oak with the kind of quietness that recedes into a space. Against soft tones and considered clinical finishes, it anchors the palette without competing with it.
For Elite Fitout, the selection process was based on function as much as feeling. Healthcare flooring carries a heavy performance brief: durability against high foot traffic, resistance to cleaning agents, hygiene compliance, and low maintenance demands across a busy multilevel clinic. MiPlank’s PUR surface addresses each of these without negotiation, it wears well, cleans efficiently, and holds its finish through the demands of daily clinical use. Its low VOC emissions and BRE Global A+ rating further position it as a responsible specification in environments where air quality and occupant health are paramount.
The acoustic variant of MiPlank – offering up to 19dB impact sound reduction – extends the product’s relevance in multilevel healthcare settings, where noise transference can undermine the privacy and calm that patients in sensitive consultations require. In a clinic navigating fertility and surgical discussions, acoustic comfort is a critical part of the care.
What this project makes visible is something specifiers are increasingly being asked to articulate: that material selections need to bridge multiple functions. At Dr Erlich Sem’s clinic, the shift from traditional clinical hard surfaces to the warmth of MiPlank’s timber aesthetic is a welcome addition. It communicates that the design of this space was thought through, that it considers what it would feel like to sit in the waiting room, to walk down the corridor, and to enter a consultation room.
MiPlank is available through Polyflor. For specification support, visit
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