Zendaya Taps into the Creative Process in a Quirky Ad Directed by Spike Jonze

In a distraction-free “dream lab,” Zendaya has carte blanche to create a new wardrobe in a short, stop-motion film written and directed by Spike Jonze. The advertisement, which announces a clothing line the actor co-created with apparel brand On, merges dance and playful optics as she maneuvers through some otherworldly trial and error.

You might also enjoy Jonze’s mind-melting dance video for Apple featuring FKA twigs.

a still from an ad featuring Zendaya showing a large hand reaching in to grab a giant paintbrush held by people wearing white outfits

a still from an ad featuring Zendaya showing her wearing a cartoonishly large, boxy outfit of khaki shorts and a black long-sleeve top

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