Design: Studio Unbound
Location: United Kingdom
Project Type: Concept
Packaging Contents: Irish Cream Liqueur
Packaging Substrate / Materials: Glass Bottle

Studio Unbound presents the launch of a revolutionary Irish Cream Liqueur, MU.

Studio Unbound are a nomadic branding agency with roots in London and Glasgow. Having started their agency at the beginning of the pandemic, they have been consistently making an impact on the FMCG sector. This year is no different. Studio Unbound are stepping into 2021 with a bang, unveiling their latest concept: MU, a new and subversive Irish Cream Liqueur.

The year 2020 required real improvisation and in true vagabond style, Studio Unbound rose to the challenge. They always have an ear to the ground, staying up to date with our ever-changing world. With a surge in incentives for plant-based milk, and it fast becoming the new ‘norm’, dairy milk producers are now having to focus on delivering a premium product. Dairy milk consumption is no longer an everyday event but instead is reserved as a treat and regarded as something of a luxury. With this new shift in perspective, Studio Unbound have used the opportunity to take something traditional like Cream Liqueur and turn it on its head, bringing something new to the forefront.

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