Project Type: Student Project
Tutor: Barbara Rodrigues
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
This One is an Australian wine brand that started marketing some of its labels in Brazil. With a focus on everyday life, This One wants to bring a unique experience to its consumers’ homes, with a fair price and lots of flavor.
In the wine world, the territories (or terroir) where each drink is produced are very well defined. This is due to the fact that the physical, cultural and political space gives different characteristics to the products.
In Australia, wine has a strong connection with the coast, which has more than 50,000 kilometers. Producers of the beverage in the region say that the coastal climate is what favors the development of such good products. So, to create a new experience, the visual identity and labels were built from inspirations from real places present in travel itineraries of wine producing regions in Australia.