
sometimes a great brand comes along that i’m dying to work with, but i haven’t got the space for their pretty products. such is the case with — an entirely new kind of furniture brand, created specifically to make furniture shopping more comfortable with their customizable sofas, beds, and dining sets. so, knowing my friend and talented designer had just moved into a new apartment i took her on as a design client and we redesigned her dining room with a brand . is the founder of her blog, the , and , a boutique branding studio, and i’ve long admired her exquisite eye for design, so i knew she’d be the perfect candidate for .


began with a highly customizable line of that enabled customers to create their dream sofa — with free delivery and a 365-day return policy included with every order. now they can also help you customize even more of the most important furniture in your home: like your . The fabrics, legs, and finishes of their new are all fully customizable. so starting with , picked out the pretty heavy cloth in coffee upholstery fabric for her and selected her very favorite table finish for the in oak — which matches her hardwood floors perfectly!



With its inventory-free and online-first approach, offers a design district shopping experience at a mass market price point. In addition to sofas and dining sets, they apply their unique level of customization to bed frames, which are available in all of their fabric and leg options, along with customizable headboard heights. They already have in New York, Chicago, LA, and Austin, and this month, they’ll open in San Francisco. The Hayes Valley Guideshop is going to have three nine-foot trees, 20-foot ceilings, and glass skylights — in short, it’s going to be beautiful, so if you’re in the bay area, be sure and have a visit! And if you’re looking for new pieces to customize for your home, have a look online and get started designing with . in the meantime, have a look at beautiful new dining space. what a dream project!









• photography by and victoria smith for sfgirlbybay.
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