A Quirky and Joyous Social Movement Builds in Xinobi’s Music Video for ‘Strides’

In a new music video for Lisbon-based musician Xinobi’s song “Strides,” a quirky concept came to fruition thanks to the Callner Brothers. Both directors and producers who specialize in commercials, Ben and Adam Callner worked a different kind of filmmaking magic for this dance-worthy track.

The video opens on two men, seated near a fountain, who discover—or are perhaps chosen by—a pair of floating fanny packs. The accessories, which appear to glow and sparkle, are filled with stickers that read “muy bien,” or “very good.” As the two frolic around Lisbon, practically effervescing with good cheer and a desire to connect with others, they facilitate a diverse and joyful group of people who gather in a court.

But not everyone is happy about this new movement, and in a dramatic clash, a group of anti-muy-bien demonstrators let everyone know how they feel, even though the temptation to join in the fun is real. “Is this about embracing different people and ideas, or is it about two guys wearing fanny packs getting their 10,000 steps in?” the Callner Brothers ask. (There isn’t a right answer.)

See more on the creators’ Vimeo and website.

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