All images © Maskalike, shared with permission

A clever new product by Danielle Baskin is a remedy to current challenges with facial recognition software. The San Francisco-based designer recently launched Maskalike, a company that prints custom face coverings with photographs of the wearer. Made of machine-washable cotton, the functional masks create a seamless look that opens cellphones and other devices without having to remove it first.

Maskalike currently has a waitlist for custom designs, although there are options for those who want to maintain some anonymity. The company sells masks printed with Hide the Pain Harold, a man featured in stock photographs who now is recognized widely as a meme. “Look permanently uncomfortable, trying to be happy,” the product description reads.

Follow updates on the company’s timely designs on Instagram. (via Laughing Squid)

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