Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope, New York by Frida Escobedo.

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 

Set amongst the mid-century brownstones that are synonymous with the charm of Brooklyn’s Park Slope, Australian skincare brand Aesop has opened a new store. Mexican architect Frida Escobedo is behind the design, seemingly going from strength to strength after wrapping her prestigious Serpentine Pavilion commission in London. This is her seventh project with Aesop for their third Brooklyn store, a slight diversion from the brand’s usual preference for locally based architects.

Hundreds of rosy rammed-earth bricks sourced from Oaxaca are stacked in opposing diagonal rows, creating gridded walls that jut out into the store and divide the space into open sections, determining the public-facing store layout. The lot was previously home to a cat clinic, full of small rooms and treatment cubicles, with plumbing awkwardly located in the centre. The walls were the solution, creating negative space that serves as quiet corners of repose for staff.

 

Aesop Store in Park Slope, New York by Frida Escobedo.

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 

A stylistic solution to the inconvenient plumbing, two trough-like sinks diverge on a diagonal, mimicking the walls. Their white, powder-coated metal finish is repeated on minimal open shelves displaying neat rows of product. The checkout counter is buried at the back of the store, encouraging customers to delve deeper and try the products on.

The bricks themselves were developed by Escobedo’s former student, Patricia Medivil, made by hand in a workshop in Mexico City. Natural pigment made from Mexican earth gives the bricks their unique blushed hue. In addition to drawing from her native Mexico, Escobedo uses the woven-looking bricks to reference the local masonry of the brownstone homes that surround Aesop’s corner site.

The tessellating rosy bricks reinterpret the building’s classic red brick façade, the differing yet harmonious materials clearly visible in tandem through three angled glass windows that look out to the street. The original brick walls inside have been painted white, while the original stamped tin ceiling remains.

 

See more Aesop projects on Yellowtrace here.

 

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 


[Images courtesy of Aesop.]

 

The post Aesop Store in Park Slope, New York by Frida Escobedo. appeared first on Yellowtrace.

©

Related Posts

Aesop Store in Park Slope, New York by Frida Escobedo.Aesop Store in Park Slope, New York by Frida Escobedo.
This Sculptural Café in Bangkok Looks Like...
Tucked away in the industrial landscape of Bangkok, Curvy Dining...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.Aesop Store in Park Slope, New York by Frida Escobedo.
CHIROPTERA
The Paris Opera enlisted JR to transform the Palais Garnier's...
Read more
magmag
Big List of Free Consumer Data Reports...
Updated for 2021. Since these are available every 12...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.Aesop Store in Park Slope, New York by Frida Escobedo.
OMA’s Pretty-in-Pink Exhibition for Miss Dior Casts...
The floral notes of Miss Dior, the iconic perfume launched...
Read more
Lizee Hugot Hotel Des Academies Et Des Arts Paris Dining Room Photo Benoit Linero Yellowtrace 31Lizee Hugot Hotel Des Academies Et Des Arts Paris Dining Room Photo Benoit Linero Yellowtrace 31
Hôtel des Académies et des Arts in...
Typical Caption.   In the time capsule that is Montparnasse, art can...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.Aesop Store in Park Slope, New York by Frida Escobedo.
Stay Cool and Productive with this Magic...
When Apple debuted the 2024 iPad Pros, everyone’s immediate reaction...
Read more