Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope, New York by Frida Escobedo.

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 

Set amongst the mid-century brownstones that are synonymous with the charm of Brooklyn’s Park Slope, Australian skincare brand Aesop has opened a new store. Mexican architect Frida Escobedo is behind the design, seemingly going from strength to strength after wrapping her prestigious Serpentine Pavilion commission in London. This is her seventh project with Aesop for their third Brooklyn store, a slight diversion from the brand’s usual preference for locally based architects.

Hundreds of rosy rammed-earth bricks sourced from Oaxaca are stacked in opposing diagonal rows, creating gridded walls that jut out into the store and divide the space into open sections, determining the public-facing store layout. The lot was previously home to a cat clinic, full of small rooms and treatment cubicles, with plumbing awkwardly located in the centre. The walls were the solution, creating negative space that serves as quiet corners of repose for staff.

 

Aesop Store in Park Slope, New York by Frida Escobedo.

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 

A stylistic solution to the inconvenient plumbing, two trough-like sinks diverge on a diagonal, mimicking the walls. Their white, powder-coated metal finish is repeated on minimal open shelves displaying neat rows of product. The checkout counter is buried at the back of the store, encouraging customers to delve deeper and try the products on.

The bricks themselves were developed by Escobedo’s former student, Patricia Medivil, made by hand in a workshop in Mexico City. Natural pigment made from Mexican earth gives the bricks their unique blushed hue. In addition to drawing from her native Mexico, Escobedo uses the woven-looking bricks to reference the local masonry of the brownstone homes that surround Aesop’s corner site.

The tessellating rosy bricks reinterpret the building’s classic red brick façade, the differing yet harmonious materials clearly visible in tandem through three angled glass windows that look out to the street. The original brick walls inside have been painted white, while the original stamped tin ceiling remains.

 

See more Aesop projects on Yellowtrace here.

 

Aesop Store in Park Slope New York by Frida Escobedo | Yellowtrace

 


[Images courtesy of Aesop.]

 

The post Aesop Store in Park Slope, New York by Frida Escobedo. appeared first on Yellowtrace.

©

Related Posts

An empty wallet:too much debt.
Mastering Debt Management for a Stronger Financial...
Last Updated on July 11, 2025 by teamobn Managing debt is...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.
Mode Indicator for Apple Vision Pro beams...
Apple created a stir in the tech industry with the...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.
Are Smartwatch Bands Putting Your Health at...
Recent research has revealed an unsettling truth about the wearable...
Read more
Jason and Nile Kelly – taking a break.
Take a break with Ocheeflow, a wellbeing...
...
Read more
Aesop Store in Park Slope, New York by Frida Escobedo.
Which Asset Classes Offer True Diversification in...
During times of market volatility, people often start looking for...
Read more
First Nations artists delivering authentic stories
Supporting First Nations artists to deliver authentic...
Over the past decade, there has been a significant uplift...
Read more